FCD#1: Branding: there's bad, there's worse and there's Illiberalism™

Starting the series on Fidesz's communication disasters with a big one.

You can bet that almost anyone who mentions Orban’s “illiberalism” is a lazy midwit, usually an apparatchik carelessly throwing it on top of the standard insults to spice up the 2-minutes-of-hate against Hungary, because The Guy himself didn’t mean it to become what it is infamously interpreted as today. He clearly expressed it so! Unfortunately for him…