FCD#1: Branding: there's bad, there's worse and there's Illiberalism™
Starting the series on Fidesz's communication disasters with a big one.
You can bet that almost anyone who mentions Orban’s “illiberalism” is a lazy midwit, usually an apparatchik carelessly throwing it on top of the standard insults to spice up the 2-minutes-of-hate against Hungary, because The Guy himself didn’t mean it to become what it is infamously interpreted as today. He clearly expressed it so! Unfortunately for him, he did it in Hungarian, in an era when we weren’t so scrutinized to preserve a clear record.
It was also a case of fatally wrong branding, as usual with Fidesz, as you’ll see.
Deep dive ahead.
(Political advice is not for free)
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